Brian Kostantin (World Education Services):
“It’s great to reconnect. Collaborating with you was a fantastic experience. You took the time to truly understand our problem, took the data we provided, applied your expertise and rigor to our questions, and provided a response that not only backed our position but helped us tell a compelling, data-driven story.
That work enabled us to win budget and resources to invest in new initiatives and programs. Ultimately, it helped drive a 30% global revenue diversification in the higher-ed segment and a 150% increase in top-of-funnel awareness—enabling us to hit our strategic targets for US growth two years early! While the broader market and political climate later brought revenue shifts beyond our control, the foundation you helped build was incredibly impactful.”
Delphine Fournier, CRM Senior manager at L’OccitaneÂ
Below video is the full presentation of our Practice Prize for Managing Multichannel Marketing; Delphine’s part starts at 25:30
Leon Suijkerbuijk, CEO of Inofec
A much younger me introduces Inofec’s CEO at minute 2:00 on ‘Marketing’s Profit Impact: Quantifying Online and Offline Funnel’s Progression’