Blog
Introduction:
Online-to-offline (O2O) channels offer innovative ways to order daily products and services online (via apps) and have them delivered fast offline. Enjoying rising popularity among consumers, the global pandemic saw their growth accelerating. Delivery Hero, the world’s largest food delivery app, saw orders double, while Instacart added 300,000 workers in eight weeks. In BrandZ’ 2020 global brand rankings, Meituan is a top ten raiser, increasing its brand value by 27% to $24B, having evolved into ‘a one-stop O2O super app that people use to navigate everyday life tasks’. The rise of delivery services like Meituan and Alibaba’s Ele.me (‘Are you hungry?’, shown below with video at https://www.alizila.com/video/what-is-ele-me/) also drove the boom in O2O retail, expected to grow 57 % in China during 2020, according to Kantar. https://www.kantar.com/campaigns/brandz/global/
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